We have just wrapped a full Shopify build for Maze Outdoor Dubai and it is one we are genuinely proud of. Maze are a brilliant team with proper standards and a clear vision. British design at heart and made for life in the UAE. Our brief was to create a website that looks and feels premium, is easy to use on mobile and desktop, and is set up to win on search for outdoor furniture Dubai. We built the site with clean design, fast performance, and a structure that helps customers find what they want in a couple of clicks. It is a smooth experience from the first visit right through to checkout.
About Maze Outdoor Dubai
Maze Outdoor Dubai stand out because the products are built for this climate. Frames are hospitality grade powder coated aluminium. Rope is UV rated Olefin. Fabrics are Sunproof. Cushions use quick dry bases so you can enjoy the set after a rinse from the sky or a splash from the pool. The look is modern and relaxed. You can see the quality right away in collections like outdoor dining sets, outdoor corner sofas, modular outdoor sofas, sun loungers, daybeds, outdoor coffee tables, outdoor side tables and outdoor accessories.
SEO
From the start we aligned design, content and performance with a clear search strategy. Our approach to SEO is simple. Make the site genuinely useful, make it fast, and make it easy for search engines to understand. We write for people first and then shape titles, headings and meta data so they describe the page in plain English. We build clean internal links that guide visitors to the right collections and products, and we keep the site structure logical so nothing is buried. Product data is consistent and complete so each item has accurate names, descriptions and attributes that match how customers actually search. Technical housekeeping matters too, so we keep images lean, scripts tidy, and schema in place for products, collections and articles. The result is a site that earns visibility over time because it is helpful, quick and clear, not because it tries to game the system.
Shopify was the right platform for this project. It is reliable, fast and easy for the Maze team to manage as the catalogue grows. Images are handled in a way that keeps pages crisp while staying light on load. Navigation is simple so a shopper can jump straight to dining sets, outdoor corner sofas, modular outdoor sofas or sun loungers in no time.
Design
Product pages are built to convert without pressure. Descriptions explain materials, comfort and care in plain English. Galleries show full set views, close ups, and real world scale so you can see how a set sits on a terrace or by a pool. Delivery information for the UAE is easy to understand and we added recommended pieces to complete the look such as outdoor coffee tables and outdoor accessories. We also implemented structured data so price and availability are correctly understood by search engines, giving the catalogue a better shot at enhanced results for outdoor furniture Dubai and related searches.
Pagespeed
Speed matters. A lot of shoppers discover brands on their phones and patience is short when the heat is up. We kept scripts lean, optimised images and used smart loading so pages feel instant. The Maze Outdoor Dubai site moves quickly on mobile and desktop. It is the kind of speed that builds trust before a visitor even reads a line of copy. This also supports the search plan, since performance signals are part of the bigger picture.
Navigation
Tagging and data were a big part of the job. Every product is tagged consistently so collections work perfectly. That helps customers find the right product and it also helps search engines understand the catalogue. We built collection copy that answers real questions. What materials suit the Dubai climate. Why hospitality grade aluminium matters near the coast. How Sunproof fabric handles sun and salt. Why quick dry bases are great for poolside use. These are the kind of details that keep people on site and build topical strength around outdoor furniture Dubai.
Working with Maze Outdoor Dubai was a pleasure. They know their products inside out and they value clear thinking. They gave timely feedback, we refined, and we kept moving. It felt like a genuine collaboration with a shared goal. You can see that in the finish. The site looks premium, it feels simple, and it puts the products in the best light.
Results
We are already seeing positive signs. Visitors reach key collections faster. Time on product pages is up. Early search impressions for outdoor furniture Dubai and the main category searches are moving in the right direction. This is only the start. We are continuing with a steady SEO plan to strengthen the main phrase outdoor furniture Dubai, to grow visibility across their ranges.
Why Maze?
If you are shopping in Dubai and want outdoor furniture that looks the part and lasts in this climate, Maze Outdoor Dubai are well worth a look. Start with their dining sets if you love hosting. Explore modular outdoor sofas if you want a relaxed lounge feel that you can reconfigure as life changes. Check the sun loungers for pool days. Add outdoor coffee tables and outdoor accessories to finish the space. It all ties together and it is built to handle the heat and the pace of life here.
Get in touch
If you are a business owner and you want a Shopify site that looks sharp, loads fast and is set up to rank for the terms that matter in your market, we would be happy to help. We handle the full build, product data, and launch. We stay on after go live to keep improving search and content. The Maze project shows what can happen when a great product range meets a clear online strategy. It is a site we are proud to put our name to and a team we are proud to work with.
Thanks to Maze for choosing us to build their new site and continued SEO work to drive their online presence forward.
Get in touch with Digiroom today to discuss your website needs.