Brevo (Previously Sendinblue)
Forever Free Plan: Yes (Click here to see the Free Plan)
Features of the free plan –
✅ Unlimited Contacts/Email list subscribers
✅ 300 emails per day
✅ Customisable Email
✅ Drag & Drop Editor
✅ Transactional Emails
✅ SMS & WhatsApp Campaigns
Paid Plans: From £16/$25 a month
$25 plan includes:
✅ Everything in the free plan (including unlimited contacts)
✅ From 20k emails/month
✅ No daily sending limit
✅ Basic reporting & analytics
✅ Email support
Klaviyo
Forever Free Plan: Barely
Stats of the free plan –
❌ 250 Contact/Email list subscriber limit (The lowest of any free plan we’ve seen)
✅ 500 emails per month
✅ 150 free monthly SMS/MMS credits
✅ Email support for first 60 days
Paid plans: From $20 per month (Only up to 500 subscribers)
$20 plan includes:
❌ 500 Contact/Email list subscriber limit
❌ 2,500 monthly sends
✅ Mobile push notifications
✅ 150 free monthly SMS/MMS credits
✅ Email and chat support
Brevo vs Klaviyo: A Closer Look
Initial Impressions Right from the start, if value for money is your priority, Brevo emerges as the clear winner. With its base plan at £16 per month ($25), you enjoy the unlimited subscribers and a generous allowance of 20,000 emails each month.
In contrast, Klaviyo’s packages that offer a similar volume of emails, priced at $60 (no GBP price provided) (for 1,501-2,500 subscribers) and $70 (for 2,501-3,000 subscribers), it loses our massively in terms of affordability.
Thus, on both fronts – subscribers and email volume – Brevo stands out as the more economical choice, promising a superior return on investment. What’s more, even Brevo’s complimentary plan boasts unlimited subscribers.
See Brevo’s Plans
See Klaviyo’s Plans
Detailed Overview
Brevo: A contemporary and cost-effective solution in email marketing, Brevo is renowned for its user-friendly approach, appealing to beginners and seasoned marketers.
Klaviyo: A veteran in the field, Klaviyo distinguishes itself with exceptional ecommerce integrations and advanced segmentation capabilities.
Cost-effectiveness and Plans
Free Plans:
Brevo: The free version of Brevo offers limitless contacts, 300 daily emails, and key features like transactional emails and SMS marketing, making it an attractive option for new businesses.
Klaviyo: Klaviyo’s free plan is somewhat limited, with a cap of 250 contacts, but it’s a good starting point to explore its extensive features without financial commitment. Subscription Plans:
Brevo’s £16/month ($25) Starter Plan (Unlimited contacts) includes:
- A diverse selection of email templates.
- Enhanced email support.
- No daily sending restrictions.
- Marketing Automation for up to 2,000 contacts.
Klaviyo’s $20/month Base Plan (500 contacts limit) features:
- 2,500 monthly emails.
- Sophisticated ecommerce integrations.
- Segmentation tools.
- Personalised product suggestions.
User Experience
Brevo: Known for its simplicity, Brevo offers an effortless experience with its drag-and-drop editor and user-friendly interface.
Klaviyo: Although more complex, Klaviyo’s flexibility and ecommerce-oriented features make it invaluable for online retailers.
Functionality and Features
Automation: Both platforms excel in automation, with Brevo’s versatility and Klaviyo’s ecommerce-focused sequences like cart abandonment recovery.
Integration: Both Brevo and Klaviyo offer strong CMS and ecommerce integrations, with Klaviyo slightly leading due to its deeper ecommerce connections.
Analytics: Brevo provides instant insights for agile marketing decisions. Klaviyo’s in-depth ecommerce analytics are instrumental in refining marketing strategies.
Deliverability: Both platforms ensure high email deliverability, backed by dedicated teams and sophisticated algorithms.
Specialised Features
Subscriber Management: Klaviyo’s advanced segmentation, particularly in consumer behaviour, gives it an edge.
Email Templates: Brevo’s wide range of industry-specific templates contrasts with Klaviyo’s fewer, but highly customisable, ecommerce-oriented templates.
Ecommerce Tools: Klaviyo excels with features like abandoned cart recovery and integrations with platforms such as WooCommerce and Shopify.
Multi-channel Marketing: Brevo’s inclusion of SMS campaigns and push notifications broadens its utility beyond email marketing.
Support and Community Engagement
Both platforms boast active communities and offer extensive resources like webinars and tutorials. Brevo, however, provides more personalised support, particularly in higher-tier plans.
Final Thoughts
While both Brevo and Klaviyo offer exemplary services in email marketing, they cater to different needs. Brevo is ideal for businesses seeking a comprehensive, cost-effective solution.
Klaviyo, with its focus on ecommerce, is more suited for large online retailers who wish to maximise every aspect of their email marketing strategy.
For businesses outside the large e-commerce bracket, Brevo is the recommended choice, offering value and versatility that align well with most marketing budgets.
See Brevo’s Plans
See Klaviyo’s Plans
Got questions? Get in touch!
